Every local business wants more sales and revenue. It’s always a good day when your merchant services equipment is being used non-stop to accept payments from customers. The question is how you do that. Here are some simple steps to help your cash register bring in the money whether you are a local business or even if you are business that serves the entire nation.
The fact is that people look for businesses online now. The days of the Yellow pages helping your business get real visibility are over. In addition, by 2015 mobile internet usage will exceed desktop usage. The majority of mobile searches in Google are for local businesses and those people searching want to buy. Getting your site optimized to come up on the search engine rankings for local searches on desktop computers and mobile devices will bring in a lot of new business for your company.
So here is how you can get the edge on your local business competitors:
1. Setup a website for your company.
2. Setup a contact us page with your contact information and local business address in it.
3. Install rich snippets on your website.
4. Setup a Google Places account. All of the above will get you setup for free local search traffic from the search engines. This will lead to local foot traffic and customers for your store.
5. Setup a Google Adwords account. Then once you setup your ads on the Campaign Settings, set them up to geo-target the geographic area right around your business. You can target down to individual cities, town, metropolitan areas, etc. To get a good ROI, just set your geo-target settings to the geographic area that your customers usually come from.
There is a lot more that we can share with you later on to get more traffic and sales to your store, but this is a great way to start. Stay tuned for more information. Our goal is to get your credit card processing and cash transactions to dramatically increase, and we have the knowledge to help you do that.
