Chip Heath & Dan Health sure hit the nail on the head in their book Made to Stick, Why Some Ideas Survive & Others Die. They did a lot of research and then condensed it into a simple message. So how do you get your marketing message to stick? How do you get your employees to get fired up about a remember the new idea you are pushing? How do you make people understand what you are talking about and be engaged and excited about it?
Follow the S.U.C.C.E.S. Method.
Make sure your ideas is:
Simple
Unexpected
Concrete
Credible
Emotional
Storied
What to know more? I’d love to tell you more, yet I’d be cheating you. I highly suggest you read the book.
While I am at it, using the above method do you have any ideas on how to communicate that Choice Merchant Services offers merchant services processing at rates of 1.05% with free merchant equipment? We can save our merchants a lot of money every year and give them free merchant servics equipment and software that will make running their business easier. Yet, I am trying to figure out how to package that. Any ideas? Let us know.
