Google Adwords is the most potent weapon a small business can use to grow its business through the use of advertising. Why:
#1: The cost – no matter what your budget is – just $300/month or $25,000,000 per month – there is a way to advertise there.
#2 It’s simple to get started. Just go to http://www.google.com/ads/adwords2/ and follow the prompts to get setup. Your 1st campaign could be running within 20 minutes.
#3: You can tract the Return on Investment. Simply paste the Google Conversion Code from your adwords account on your thank you page after someone fills out a lead form or makes a purchase online. You can then know your exact Return on Investment.
#4: The Return on Investment is Usually Great. The ROI from online marketing is usually much better than any other form of marketing you can do to grow your company.
The key is that as your AdWords account grows, you want to make sure you are spending your advertising dollars well there. Once you are spending in excess of $5,000 per month in AdWords spend, you should partner with a leading online marketing firm like Fathom. Then, no matter what your business whether you sell merchant services, merchant equipment, or business consulting you should see good results.
