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December 18th, 2012:

Part 6: What Merchant Solution Speeds Checkout & Increases Sales?

Welcome to part 6 of our 12 part series – “Tell Me the Best Merchant Solution for My Business.”   In this chapter of our services we will discuss the following question: “What solution can give my customers the easiest shopping experience?  How can your solution help me increase my sales by upsell, cross-sell?”

Retail, Restaurant or Doctor’s Office Merchants
If you are accepting credit cards in person at a retail store, restaurant, or at an office location such as a doctor’s office you should use the Vivopay 4000.
The Vivopay 4000 allows you to accept payments incredibly fast.  If offers fast broadband connection as well as tap and go technology for those who have Mobile Wallet equipt smart phones.    This fast check out time can improve your sales as customers today are busy.  If they can get what they want fast and then get going they are more likely to come back to your business again.  In addition, the Vivopay 4000 also empowers you to accept gift cards.  As we stated in previous posts:

All retail companies and restaurants should offer gift cards.   The advantage of doing it through a merchant service processor is that you can see the balance of all of your unused gift card amount and you can make sure that no one takes advantage of the system as is often the case with paper gift cards.

In addition, gift cards offer the added bonus of improving sales through word of mouth advertising, as well as unused products and services that are purchased on the gift cards and never redeemed.

Home Improvement & Mobile Merchants
If you want to accept payments anywhere your best solution is Phone Swipe.  Phone Swipe is the lowest cost mobile payment solution on the market.  It allows you to simply plug a free phone adapter into your smart phone and then accept credit cards anywhere in the world that your mobile carrier is connected.  This allows your customers to quickly pay out on the spot as you pull out your small smart phone and swipe their credit card through the several inch reader that you plug into it.

There is another benefit to Phone Swipe.  When you use it, you will save a lot of money in credit card processing costs.  That is because instead of a 4% of transaction fee to accept a payment via a keyed in transaction, you will pay just 2.69% per swiped transaction.  Imagine getting to keep 1.31% of your total company revenue as profit.  That is what Phone Swipe does for you.

eCommerce Merchants
Your most robust and highest ROI way to take payments online is through Authorize.net.  Authorize.net allows easy shopping cart plug-in and is also comes with free shopping cards you can put into your website.  You can setup promo codes, virtual gift cards, gift cards, automatic billing, and a host of other features that will increase your sales and your return customers.

Keep on reading.  Our next chapter of this 12 part merchant service series will be “What mobile payment solutions should I take?  Do I need a mobile payment solution?”