If you want to maximize the amount of sales on your eCommerce website here are 5 tips to help you do that.
#1. One Click Check Out – Your customers like to shop on-line for two reasons, #1 its faster than going to the store and #2 your products are so unique you can only get them online. If your products are not unique, if you want t maximize your profits and not be the low-cost provider, you want to maximize your sales by making the check out process as easy as one click. Simple allow the customer to add the product to their shopping card and then be brought directly to the final page where they enter their billing information. On that page your customer should be able to enter their billing information, hit the submit button and have completed a purchase.
#2. Recommended Products – Work with your shopping cart and merchant services provider to setup recommended products on your website. So that when someone adds a product to theri shopping cart they also receive a message that says something to the effect of, “People who purchased X also purchased, X, Y, & Z. Do this will surely increase your average order size.
#3. Transactional Emails with Upsell Products – Not only should your recommended products be shown on the check out page they should also be shown in the following up email that someone receives confirming their purchase, and emailing them a receipt. Just make sure that 70% of the message content is simply a receipt and the subject line is a receipt. This will enable you to do this without upselling your customers that just made a purchase.
#4. Loyalty Program -Setup a program that rewards your most lost loyal repeat customers with discounts, coupons and special exclusive offers. This will keep them coming back even more and referring their friends to your website to make commerce purchases.
#5. Promo Codes – Discounts and deals sell. You should always have promo codes up and live. Y ou can then offer them to your loyal subscribers via your website, blog, email newsletters, and social media. Then you can watch your sales go viral (AKA word of mouth online) and for next to no cost you will see increased sales and profits in your ecommerce store.
You will notice that Amazon.com employs many of these strategies to increase their sales as well. Given that they are the number #1 eRetailer in the world we highly recommend that you emulate them. In order to do all of the above you will either need to have a great custom programmer, or a great ecommerce merchant services partner that can give you all of these solutions with your credit card processing account.
