American Express is launching My Offers, a mobile deals platform in the New Work City and LA markets. If successful, this offer may roll out nation wide.
How does this mobile merchant services solution work?
My Offers connects shoppers and merchants who accept American Express across the Facebook, Twitter and foursquare platforms. It then recommends and ranks merchant offers based on a consumer’s spending history and location.
Shoppers who have download or update the AmEx iPhone app can click on the “Offers Available for You” button to access recommended deals and to to redeem an offer. Cardmembers can add it to an eligible American Express card and then use the card to complete the qualifying purchase. Savings can then be automatically credited to the user’s account within no ore than 5 business days.
My Offers from American Express, signalsAmerican Express’ most recent move the fast-growing mobile commerce merchant services industry.
