When your business depends on getting your customers to “Add to Cart” and then complete the purchase you need to have a good ecommerce merchant service partner to help make sure you maxamize your purchase per web site visitor ratio. Second, you need a merchant service partner that helps you maximize the average purchase size. Third, you need an ecommerce merchant service partner that helps you maxamize the dollars you keep from every transaction by minimizing the amount you pay your merchant service provider per transaction. Here are three simple things you can accomplish through your merchant service partner to accomplish all of the above.
1. How to Maximize Your Purchase Per Web Site Visitor
- Add a Search Window for people to search your website in the top right corner of your website.
- Make the “Add to Cart” button prominent and simple.
- Make it so that people can complete a purchase in 1 click, just like on Amazon.com
- Make sure that the prices for each product are easy to see and understand
- Make sure that the benefits and features of each product are explained and showcased on 1 page.
2. How to Maximize Your Average Purchase Size
- Make sure that your eCommerce merchant service gateway and shopping cart offers a related products, upsell, just like the check out on Amazon.com.
- Offer promo codes and special deals on your website that expire – expirations create urgency
- Do follow-up “Shopping Cart Abandonment Emails” to folks that add to cart but do not complete a purchase
- Do follow-up “Shopping Cart Abandonment Display Ads” to folks that add to cart but do not complete a purchase. Then bring them to a product specific landing page with a discount if they complete a purhcase.
3. How to Save on Your eCommerce Merchant Service Fees
- Request Interchange+ Pricing or Pay no more than 2.05% per transaction.
- Accept debit cards through your website and get your per transaction fee down to $0.10 per transaction.
Follow the 3 step plan above and get more orders, bigger orders, and pay less per transaction. How do you do all of the above? Get a merchant gateway such as Plug N Pay or Authorize.net.
